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The Specific Needs and Perceptions of Senior Travelers Understanding an unrecognized tourism market segment

The senior tourism market is seen as unrecognized due to a lack of awareness and scarce specific offers for seniors traveling. seniors have specific needs and preferences which to some extent stem from their self- perceptions.The senior market should therefore not be segmented and approached by age, but by behavioral segments, including psychographics and preferences. Some seniors feel and act younger than their chronological age, with social identities and self-categorization furtherly influencing travel preferences and behaviors among seniors.

The travel constraints faced by retired travelers in the 21st. In Journal of Consumer Marketing 38 (1)

This purpose of this paper is to identify the travel constraints faced by retired travelers and the influence that becoming old in the 21st century exerts on the erection of travel barriers. Interviews with retired respondents led to the identification of 10 categories of travel constraints. The results confirm the specific influence of advancement in age and the need to reinterpret known constraints in the context of ageing today.

A life course perspective to understanding senior tourism patterns and preferences. In International Journal of Tourism Research 21

Qualitative research approach and applied biographical interviews with 23 participants (older than 60 years) from Germany. Five themes are identified and presented in this paper: “role transitions,” “the loss of partners,” “stressful situations and illness,” “travel saturation,” and “perception of age.”

The Impact of Ageing on the Tourism Industry: An Approach to the Senior Tourist Profile. Social Indicators Research

The elderly population presents a market of particular relevance to a large number of industries for its high purchasing power, comparatively higher than younger groups. this paper aims to identify the main characteristics of the senior consumers for the tourism industry, through three main objectives. The first one is focused on the tendency to travel; the second one is based on the motivation, pull and push factors; and finally, the travel characteristics of Spanish seniors.

World Tourism Organization

This portal provides UNWTO resources targeting both public and private sectors to include accessibility into their policies and businesses strategies. All resources have been developed in collaboration with Organizations with Persons with Disabilities (DPOs), and key civil society and tourism sector stakeholders. Most of publications guidelines and recommendations have been laid-out following the Web Content Accessibility Guidelines (WCAG) 2.0 (level AA).