The constant evolutions in available technology means that our digital marketing strategies must be nimble and adaptable. Travelers with their phone in hand have a world of options to chose from, so we must make informed digital marketing strategies to keep our tour businesses competitive and visible to prospective customers.

What the travel industry can do to appeal to the older audience – how they can capture the attention, imagination of the fifty plus traveller with a renewed lust for life, time on their hands and deeper pockets than their younger counterparts.

Hospitality and tourism is one of the industries that is most affected by digital development. Transportation and accommodation companies are among the first ones to utilize digital marketing techniques in their practices to engage communities and make sure their customers have the best possible away-from-home experience.

Introductory article to digital marketing -Digital marketing is not just one thing but it incorporates a lot many marketing activities that aim at adding value to the marketing campaigns. The key components of digital marketing primarily encompass three things.

A blog developed by Sheila Berrios, which primarily targets the need for more travel services targeted at the growing senior population. "Superagers" - a term used to refer to active boomers. Sheila shares destinations, travel tips, accommodation and day trips. On her blog she does hotel reviews, recommendations on what you will need on a trip.

The activities proposed are varied, ranging from discovering cities on foot or by bike, to learning a foreign language in immersion, or even hiking in the mountains or by the sea. This is reflected in all the photos visible on their social networks, showing seniors in the middle of the action, or in the description of the proposed trips, leaving a large part to the free discovery of a place by the seniors.

The objectives of the study are to assess the relationship and significant influence of affordability and accessibility on tourist delight. The findings suggest that the tourist delight can be increased in the mountain tourism through the travel attributes (affordability and accessibility) have significant impact on the tourist delight.

851 interviews with older tourists arriving in Algarve (Portugal) summer of 2018, to understand their preferences and needs in terms of mobility. It presents the characterization of the senior tourist in Algarve, according to: gender, age, academic qualification, situation in the relation to the profession, nationality, disability and/or disabilities that affects mobility and the need to use technical aids to move.

Study (1) presents empirical evidence for the contribution of vacations to QOL, (2) determines the extent of this contribution, and (3) investigates variation in the extent to which vacations contribute to the QOL of different people. Results indicate that vacations contribute to the QOL of the majority of people, are as important a QOL domain as Leisure and People, and that QOL means different things to different people at different points in their life, representing an individual and dynamic concept.

Data from a large Italian population survey, provides empirical evidence on the probability of undertaking tourism in older age and the role of personal charachteristics as triggers/ barriers to tourism. Results = strong socioeconomic gradient in tourism, with worse-off individuals less likely to undertake the activity. Disability represents a barrier to tourism, although lower for individuals living in a couple. Finally, sociability and engagement in reading act as triggers to tourism.