The present study proposes and tests a conceptual model linking Connectedness to Nature (CTN ) with tourist experience, tourist well-being, and life satisfaction. Drawing on data collected from 211 senior individuals aged 60 and over participating in nature-based activities in the UK and Turkey, the findings confirm the positive effect of CTN on tourist experience, tourist well-being, and life satisfaction. As predicted, the findings also show that tourist well-being has a positive spill over effect on the life satisfaction of the elderly.

Contributes to strategic planning for museum managers who are planning on going digital in the coming years aiming at creating further value and satisfaction for their active senior visitors to cultural heritage sites.

A cyclo-tourism digital app entitled Jizo was co-designed. The results recommend a set of gamification techniques and elements that can motivate senior citizens to cyclo-tourism, being essential integrative parts of an app in this context. The game elements that were highlighted were: social relationships, progression, challenges, competition, feedback and rewards. These data support the view on the potential of gamification to motivate active ageing and sustainable cyclo-tourism.

The constant evolutions in available technology means that our digital marketing strategies must be nimble and adaptable. Travelers with their phone in hand have a world of options to chose from, so we must make informed digital marketing strategies to keep our tour businesses competitive and visible to prospective customers.

What the travel industry can do to appeal to the older audience – how they can capture the attention, imagination of the fifty plus traveller with a renewed lust for life, time on their hands and deeper pockets than their younger counterparts.

Hospitality and tourism is one of the industries that is most affected by digital development. Transportation and accommodation companies are among the first ones to utilize digital marketing techniques in their practices to engage communities and make sure their customers have the best possible away-from-home experience.

Introductory article to digital marketing -Digital marketing is not just one thing but it incorporates a lot many marketing activities that aim at adding value to the marketing campaigns. The key components of digital marketing primarily encompass three things.

Increased use of internet etc by seniors

Findings suggest that 360° VR with HMD can be an effective assistive technology to foster senior cyclotourism by promoting tourism sites, simulating the cycling pedaling effect, and improving senior citizens’ general wellbeing and independence with physical and mental rehabilitation.

Article on the use of the Internet by older adults with real-life examples.