The senior tourism market is seen as unrecognized due to a lack of awareness and scarce specific offers for seniors traveling. seniors have specific needs and preferences which to some extent stem from their self- perceptions.The senior market should therefore not be segmented and approached by age, but by behavioral segments, including psychographics and preferences. Some seniors feel and act younger than their chronological age, with social identities and self-categorization furtherly influencing travel preferences and behaviors among seniors.

Sustainable marketing could build a solid relationship between the senior person and tourism, open the way to new spheres in research that contribute to responding to a more balanced consumption, preserving the economic aspect, but without functioning as a detractor of the ecosystem and the community.

Qualitative research approach and applied biographical interviews with 23 participants (older than 60 years) from Germany. Five themes are identified and presented in this paper: “role transitions,” “the loss of partners,” “stressful situations and illness,” “travel saturation,” and “perception of age.”

Study on the travel motivations of Taiwanese seniors and the variables that are important in explaining the variances of the motivations.

This research investigates seniors' affect and travel motivation as well as the interrelationships between these two constructs while addressing the effects of affect and motivation on travel intentions of seniors aged 65 or greater.

This research investigates seniors' affect and travel motivation as well as the interrelationships between these two constructs while addressing the effects of affect and motivation on travel intentions of seniors aged 65 or greater.

Future of health tourism world wide, EU rights, importance of older visitors and disabled. Case study - a hotel in Hungary.

Nostalgia's several motivational implications explored in this research in senior tourists.

The goal of the work is also to study the ability of Greece to emerge as a health tourism destination, specifically medical tourism for international elderly patients. Research has been contacted through online questionnaires on a random sample of elderly people living abroad during spring 2021.

Some of the biggest challenges your marketing team will face and some solutions to make their jobs easier.