Digital marketing strategies to identify customer segments more likely to come in the offseason and attract their business year-round.

Despite the fact of being the most prominent characteristic of tourism, tourism seasonality still remains a phenomenon. Almost all world destinations are facing seasonal concentration of tourist activities. The peaking of tourist demand in few hectic weeks or months is resulting in inefficient use of tourism facilities and pressure on the ecological and sociocultural carrying capacity. Strategies and policies to extend the main season and develop additional seasons are needed. The assumption is good understanding of tourism seasonality.

The aims of this study were to discuss negative effects of seasonality on tourism and its remedies, and also to find evidence for any positive effects of seasonality discussed in the literature.

This paper examines the causes and implications of seasonality in tourism. The implications of this seasonality are both positive and negative. To many investors in the sector, there is much loss of potential and underutilization of facilities during low seasons while the peak seasons are characterized by too much pressure on resources due to congestions. This calls for actions that aim at creating a balance for the industry.

The study analysed the seasonality of foreign tourists’ space consumption in Estonia using mobile positioning dataset with anonymous roaming data.

Στη μελέτη παρουσιάζονται οι παράγοντες που μπορούν να επηρεάσουν ή επηρεάζουν την εποχικότητα του Ελληνικού τουρισμού και αποτελούν τη βάση για την κατεύθυνση στην οποία θα μπορούσε να κινηθεί η τουριστική πολιτική και στρατηγική, για την αντιμετώπισή της.