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Understanding Marketing Approaches to older tourists : a selection of Case Studies.

Case studies of different approaches to older tourists from a supply-side perspective. Three companies in the tourism industry with different targeting and positioning strategies in the older tourist market are examined: a Canadian-based tour operator offering exotic adventure travels, a Slovenian-based tour operator and travel agency specializing in slow garden travels, and a United Kingdom-based company providing long-term accommodation solutions in Southern Europe.

Designing and evaluating tourism experiences in senior mobility. an application of the OEC Framework

Main goal to present a 3-stage model of designing and evaluating tourism experiences in senior mobility, ( the OEC Model.) Findings highlight the importance of a pre-stage in what concerns organizing the tourism experience (supply perspective); and a post-stage assessing senior´s perceptions after the experience (demand perspective).