The senior tourism market is seen as unrecognized due to a lack of awareness and scarce specific offers for seniors traveling. seniors have specific needs and preferences which to some extent stem from their self- perceptions.The senior market should therefore not be segmented and approached by age, but by behavioral segments, including psychographics and preferences. Some seniors feel and act younger than their chronological age, with social identities and self-categorization furtherly influencing travel preferences and behaviors among seniors.

Sustainable marketing could build a solid relationship between the senior person and tourism, open the way to new spheres in research that contribute to responding to a more balanced consumption, preserving the economic aspect, but without functioning as a detractor of the ecosystem and the community.

The goal of the work is also to study the ability of Greece to emerge as a health tourism destination, specifically medical tourism for international elderly patients. Research has been contacted through online questionnaires on a random sample of elderly people living abroad during spring 2021.

The constant evolutions in available technology means that our digital marketing strategies must be nimble and adaptable. Travelers with their phone in hand have a world of options to chose from, so we must make informed digital marketing strategies to keep our tour businesses competitive and visible to prospective customers.

What the travel industry can do to appeal to the older audience – how they can capture the attention, imagination of the fifty plus traveller with a renewed lust for life, time on their hands and deeper pockets than their younger counterparts.

Hospitality and tourism is one of the industries that is most affected by digital development. Transportation and accommodation companies are among the first ones to utilize digital marketing techniques in their practices to engage communities and make sure their customers have the best possible away-from-home experience.

The objectives of the study are to assess the relationship and significant influence of affordability and accessibility on tourist delight. The findings suggest that the tourist delight can be increased in the mountain tourism through the travel attributes (affordability and accessibility) have significant impact on the tourist delight.

Dana Wall runs the travel blog The Inspired Tourist, which is largely inspired by Wall's trips to Italy. She is also selling guided tours and retreats in Italy or France.

Linda Malys Yore - local and luxury travel influencer, who started travel blogging at 65, called Linda on The Run.
Travelling style: light and inexpensively.

Increased use of internet etc by seniors