Marketing the Leisure experience to Baby Boomers and Older tourists.' J. of Hospitality Marketing & Management. Feb. No.18.

Μarketing campaigns need to be tailored to emphasize the leisure experience and to include actual statements from older people based on their perceived feelings about the tourism experience. In seeking to bring greater attention to this issue, this article seeks to first detail the changing leisure interests of today's older tourists before concluding with a discussion of key marketing considerations for this growing cohort group.