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Understanding Marketing Approaches to older tourists : a selection of Case Studies.

Case studies of different approaches to older tourists from a supply-side perspective. Three companies in the tourism industry with different targeting and positioning strategies in the older tourist market are examined: a Canadian-based tour operator offering exotic adventure travels, a Slovenian-based tour operator and travel agency specializing in slow garden travels, and a United Kingdom-based company providing long-term accommodation solutions in Southern Europe.

Marketing the Leisure experience to Baby Boomers and Older tourists.' J. of Hospitality Marketing & Management. Feb. No.18.

Μarketing campaigns need to be tailored to emphasize the leisure experience and to include actual statements from older people based on their perceived feelings about the tourism experience. In seeking to bring greater attention to this issue, this article seeks to first detail the changing leisure interests of today's older tourists before concluding with a discussion of key marketing considerations for this growing cohort group.

How to deal with Tourism constraints for seniors? Evidence from social tourism programmes. 2021 J.of Tourism and Cultural Change.

The analysis intersects the three groups of constraints – intrapersonal, interpersonal and structural – with three strands of uncertainty faced by seniors – travel uncertainty, financial uncertainty and mobility uncertaintyand corresponding social support adjustments: personal support mechanisms and instrumental support mechanisms. The proposed model shows that travel social support is of central importance for effectively negotiating the travel constraints in social tourism for seniors.

The REstrictions on Travel of Elderly Tourists and their Mitigation by Facilitators and Negotiation Strategies International Conference on Tourism

Tourism promoters and managers, stakeholders and DMO’s, have the great challenge of mitigating, as much as possible, the travel restrictions of elderly tourists, through several strategies and tools that allow a greater participation of this segment of the population in tourism activities.

Improving Senior Tourism in the Mar Menor: an entrepreneurial viewpoint. Anatolia

Senior tourism characterized by longer stays, less seasonality and greater spending than other segments ie unexploited business opportunities The paper identifys the link between the business opportunities within the framework of senior tourism and factors linked to the hotel and catering and services industry. This research focuses on the Region of Murcia on the Spanish Mediterranean coast and analyses the factors that affect greater entrepreneurship level in this region.

Constraints and Facilitators for Senior Tourism.

The model illustrates how intrapersonal and interpersonal constraints and facilitators (e.g. health and emotional stress, loss of travel partners) and microstructural and macrostructural factors (e.g. finances and travel regulations) explain tourist behaviour among seniors. The model incorporates strategies that seniors develop to overcome constraints to travelling, via anticipation and intervention.