Journal in the marketing discipline with suggestions for improvements In five specific areas are discussed: competitive landscape, evolution in the theory and practice of marketing, stakeholder management, managing manuscripts, and Improving Credibility.

This report aims to provide a better understanding of the aging process and its links with the economy - and ultimately to guide policy making. Policy makers can meet the challenges and seize the opportunities of aging by facilitating behavioral adaptation.

The purpose of this study was to explore the impact of caregiving on the leisure travel behaviors of family caregivers and their care-recipients. Qualitative data collection and analysis methods were employed.

This book traces the lives of six people born during the first decade of the baby-boomer generation, discussing how their experiences reflected the radically changing values, marketing practices, and historical events of the period.

Good social media marketing examples.

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The shift from B2B seller-driven commerce to buyer-led purchasing means providers must update their B2B sales technology plans. Application leaders responsible for CRM sales and digital commerce should use this strategic roadmap to plan their B2B digital sales technologies strategic direction.

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A survey of Israeli senior citizens was conducted for the purpose of identifying factors which affect their decision to take vacations for differing lengths of time.

This survey shows the percentage of EU citizens that traveled in 2011 and factors that form their traveling plans.