The paper presents a series of recommendations regarding the addressed matter and offers a comprehensive point of view upon relevant aspects that should be dealt with in order to support more efficiently the Romanian balneo-tourism evolution.

The present research emphasised differences in senior travel preferences and a possible segmentation of silver tourists in Romania (e.g. based on their income, education level), highly suggesting that the elderly’s needs have to be addressed by tailor-made products.

This study sought to contribute to the existing knowledge of consumer psychology regarding senior tourism in cultural destinations by improving the existing understanding of seniors’ motivations and related psychological processes. The data collected facilitated the identification of four senior tourist clusters based on sociodemographic and psychographic differences. Various theoretical and managerial implications are presented.

The objective of this study is to describe the social demographic characteristics and needs of potential elderly people so that business players can utilize the phenomena and collected information as a benefit to promote tourism for elderly people or senior tourism. Creating several traveling packages to adapt to various characteristics of elderly people will enlarge the market for the tourism sector. Providing better facilities adopting physical need of elderly people make them confident to travel.

The article presents an attempt to summarize the specific risks and problems that the tourism sector will have to face in connection with the increases in the retirement age. Along with this, the opportunities and prospects that are opened up to the industry as a whole and the development of particular types of tourism and tourism sub-sectors are identified and analyzed under the condition that the increases in the retirement age are indeed accompanied, as it is planned, by overall improvements in the socioeconomic activity, productivity and paying capacity of senior citizens.

The webpage focuses on new marketing for people over 55 years old, to combat ageism and stereotypes.

Improving attrativeness of destinations for seniors.

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyses prior studies in the context of Internet applications to tourism.

This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management.

The purpose of this study is to understand why companies should use influencer market-ing as a marketing tool and to know the process of creating an influencer marketing campaign on Instagram.