A website on social media demographics and strategy suggestions.

This study provides important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images. A major finding of the study was that a destination image is formed by both stimulus factors and tourists' characteristics. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.

This study attempts to delineate destination image variations of the USA, based on sociodemographic and trip characteristics of West German travellers. Using factor analysis and analysis of variance (ANOVA) procedure, this study determines six image factors and finds that the image of the US is significantly influenced by some demographic and trip characteristics of West German travellers. Suggestions are made for marketing implications and future research.

The concept of digital marketing and internet marketing in detail, which would help in understating the difference between digital marketing and internet marketing. The article concludes by stating that internet marketing is only a subset of digital marketing and the scope of digital marketing is far beyond internet marketing. Certain examples are [resented of different channels under digital marketing, and also elaborates about some of the channels under internet marketing.

The Global Retirement Index (GRI) is a multi-dimensional index developed by Natixis Investment Managers and CoreData Research to examine the factors that drive retirement security and to provide a comparison tool for best practices in retirement policy. The index incorporates 18 performance indicators, grouped into four thematic sub-indices, which have been calculated on the basis of reliable data from a range of international organizations and academic sources.

This paper discusses the concept of tourist destination image, and in particular the relationship between the perceived and projected image of Spain in the British market. The paper concludes by recommending a consumer-focused orientation in marketing strategies.

This article discusses the potential application of benefit segmentation technique for segmenting and targeting older consumers in the UK. Literature indicates that marketers' existing understanding of older consumers revolves around their personal characteristics, in terms of socioeconomic, demographical and psychographical data. Marketers tend to use personal characteristics as independent variables for segmenting older consumers.

Important reason for going on holiday- enjoying rest and silence. Safety, nature, historical sites, quality of services, and easy transportation connections are the top five attraction factors for seniors when choosing a destination.

This paper focuses on an understanding of the senior tourism market through an exploration the global-local dimension of international strategies that firms and destinations could implement in order to fit this high growing demand segment. A first model is proposed as a useful tool to summarize previous research and to structure in a holistic way the diverse variables to consider a better understanding of the senior tourism market.

This article explores the characteristics and attractiveness of UK older consumers to marketers. It shows that the UK's ageing population is potentially a dominant segment of the consumer market of the future. However UK companies do not have specific programmes to attract and keep older consumers.