Sustainable marketing could build a solid relationship between the senior person and tourism, open the way to new spheres in research that contribute to responding to a more balanced consumption, preserving the economic aspect, but without functioning as a detractor of the ecosystem and the community.

Research results, (1) the readiness of tourism Human Resources (HR) in managing the wellness tourism in the market share of senior tourists is currently not fully ready. 2 wellnes tourism, the HR used is not HR in the tourism sector. The role of education in improving HR capabilities in the development of wellness tourism as well as knowledge related to senior market share is urgently needed. Services and needs for senior tourists are different from tourists in general.

With the graying of the baby boomers, the mature market becomes an important travel segment. This article compares the individual perceived constraints experienced by mature (over 50) and young travelers (under 50), to identify and compare the important constraint factors perceived by these groups, and to examine the influence of these factors on travel behaviors. Differences in perceived constraint factors were found when comparing the two groups.

Contributes to strategic planning for museum managers who are planning on going digital in the coming years aiming at creating further value and satisfaction for their active senior visitors to cultural heritage sites.

A cyclo-tourism digital app entitled Jizo was co-designed. The results recommend a set of gamification techniques and elements that can motivate senior citizens to cyclo-tourism, being essential integrative parts of an app in this context. The game elements that were highlighted were: social relationships, progression, challenges, competition, feedback and rewards. These data support the view on the potential of gamification to motivate active ageing and sustainable cyclo-tourism.

Future of health tourism world wide, EU rights, importance of older visitors and disabled. Case study - a hotel in Hungary.

A blog developed by Sheila Berrios, which primarily targets the need for more travel services targeted at the growing senior population. "Superagers" - a term used to refer to active boomers. Sheila shares destinations, travel tips, accommodation and day trips. On her blog she does hotel reviews, recommendations on what you will need on a trip.

The activities proposed are varied, ranging from discovering cities on foot or by bike, to learning a foreign language in immersion, or even hiking in the mountains or by the sea. This is reflected in all the photos visible on their social networks, showing seniors in the middle of the action, or in the description of the proposed trips, leaving a large part to the free discovery of a place by the seniors.

851 interviews with older tourists arriving in Algarve (Portugal) summer of 2018, to understand their preferences and needs in terms of mobility. It presents the characterization of the senior tourist in Algarve, according to: gender, age, academic qualification, situation in the relation to the profession, nationality, disability and/or disabilities that affects mobility and the need to use technical aids to move.

Miami-based Caribbean travel expert, award-winning travel journalist, TV host and self-described “Carivangelist,” who ventures to the beach and beyond to share the diverse culture, lifestyle and people of the world’s favorite warm-weather destination.