A comparative study on Leisure Constraintes between the Seniors and Pre-schoolers.

With the graying of the baby boomers, the mature market becomes an important travel segment. This article compares the individual perceived constraints experienced by mature (over 50) and young travelers (under 50), to identify and compare the important constraint factors perceived by these groups, and to examine the influence of these factors on travel behaviors. Differences in perceived constraint factors were found when comparing the two groups. Weather conditions in the shoulder season had a significant influence on young travelers' visit , while a general seasonal constraint was found to be significantly important for both mature and young travelers when making a travel decision.