Senior tourism characterized by longer stays, less seasonality and greater spending than other segments ie unexploited business opportunities The paper identifys the link between the business opportunities within the framework of senior tourism and factors linked to the hotel and catering and services industry. This research focuses on the Region of Murcia on the Spanish Mediterranean coast and analyses the factors that affect greater entrepreneurship level in this region.

The model illustrates how intrapersonal and interpersonal constraints and facilitators (e.g. health and emotional stress, loss of travel partners) and microstructural and macrostructural factors (e.g. finances and travel regulations) explain tourist behaviour among seniors. The model incorporates strategies that seniors develop to overcome constraints to travelling, via anticipation and intervention.

Medical tourism is considered to be one of the most upcoming and profitable markets worldwide. The objective of the study is to examine the potential and challenges of medical tourism in the region of Thessaly from the perspective of healthcare providers. Medical tourism can be a driver of economic growth if relevant policies are designed with the aim to strengthen and promote it.

Hotel preferences of Senior tourists visiting Marmaris in Turkey. . Results show main factors influencing Senior tourists’s hotel preferences are hotel ambiance, atmosphere, hotel prices, reviews on the internet about cleanliness, photographs of the hotel on the internet, brochures and/or social media, proximity to the beach and cleanliness of it, reviews on the internet related to food and beverage quality and variety, Wi-Fi and All-Inclusive concept.

Despite developments in the field of gender and tourism studies over the past ten years, there are noticeable gaps in the knowledge base. While the voices of women as tourists have begun to be heard, the voices of older women tourists have remained silent. Tourism studies have followed social trends in marginalizing this age group. This paper reports a study which was conducted on older women and their holiday experiences over the life course. Tourist experiences offer opportunities for what has been termed, the Ulyssean adult.

This book traces the lives of six people born during the first decade of the baby-boomer generation, discussing how their experiences reflected the radically changing values, marketing practices, and historical events of the period.

A survey of Israeli senior citizens was conducted for the purpose of identifying factors which affect their decision to take vacations for differing lengths of time.

The paper presents a series of recommendations regarding the addressed matter and offers a comprehensive point of view upon relevant aspects that should be dealt with in order to support more efficiently the Romanian balneo-tourism evolution.

The present research emphasised differences in senior travel preferences and a possible segmentation of silver tourists in Romania (e.g. based on their income, education level), highly suggesting that the elderly’s needs have to be addressed by tailor-made products.

Eurobarometer survey on active aging to understand citizens' views and attitudes towards older people. The survey also covers the contribution of older people in the workplace and society, as well as how best to promote the active role of older people in society.