The Factors influencing Senior Tourists' Hotel Preferences.

Hotel preferences of Senior tourists visiting Marmaris in Turkey. . Results show main factors influencing Senior tourists’s hotel preferences are hotel ambiance, atmosphere, hotel prices, reviews on the internet about cleanliness, photographs of the hotel on the internet, brochures and/or social media, proximity to the beach and cleanliness of it, reviews on the internet related to food and beverage quality and variety, Wi-Fi and All-Inclusive concept.