The results show that accessibility needs to be improved for this public, as some sectors do not offer accessibility to areas such as the reception, restaurant and swimming pool, preventing these guests from making full use of the services offered and even, in some cases, creating unsafe conditions.

Hotel preferences of Senior tourists visiting Marmaris in Turkey. . Results show main factors influencing Senior tourists’s hotel preferences are hotel ambiance, atmosphere, hotel prices, reviews on the internet about cleanliness, photographs of the hotel on the internet, brochures and/or social media, proximity to the beach and cleanliness of it, reviews on the internet related to food and beverage quality and variety, Wi-Fi and All-Inclusive concept.

Making gastronomic marketing attractive to seniors.