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Benefit segmentation: A potentially useful technique of segmenting and targeting older consumers.

This article discusses the potential application of benefit segmentation technique for segmenting and targeting older consumers in the UK. Literature indicates that marketers' existing understanding of older consumers revolves around their personal characteristics, in terms of socioeconomic, demographical and psychographical data. Marketers tend to use personal characteristics as independent variables for segmenting older consumers.

Designing and evaluating tourism experiences in senior mobility. an application of the OEC Framework

Main goal to present a 3-stage model of designing and evaluating tourism experiences in senior mobility, ( the OEC Model.) Findings highlight the importance of a pre-stage in what concerns organizing the tourism experience (supply perspective); and a post-stage assessing senior´s perceptions after the experience (demand perspective).

The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies

This paper focuses on an understanding of the senior tourism market through an exploration the global-local dimension of international strategies that firms and destinations could implement in order to fit this high growing demand segment. A first model is proposed as a useful tool to summarize previous research and to structure in a holistic way the diverse variables to consider a better understanding of the senior tourism market.

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