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Differential supply management by age in hotel tourism products, Economica X.

Need for two strategies, at least one senior program, making guests feel the product was specially developed for them, but without significant additional costs for the hotel. Achieved thru animation and promoting guests’ need for connectivity. Discounts remain an impulsive for consumption, senior programs would be attractive for a segment wider than a simple discount price, and their experience content would be richer. It could also be an advantage that this psychologically sensitive segment would not feel itself second-rate.

Hilary Metcalf; Pamela Meadows, “Second survey of employers’ policies, practices and preferences relating to age, 2010”

A report of research carried out by the National Institute of Economic and Social Research (NIESR) in conjunction with the TNS-BMRB on behalf of the Department for Work and Pensions and the Department for Business, Innovation and Skills in the UK.

Older Tourist Behavior and Marketing Tools (Tourism, Hospitality & Event Management) 1st ed. 2017 Edition

In-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices.

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