Differential supply management by age in hotel tourism products, Economica X.

Need for two strategies, at least one senior program, making guests feel the product was specially developed for them, but without significant additional costs for the hotel. Achieved thru animation and promoting guests’ need for connectivity. Discounts remain an impulsive for consumption, senior programs would be attractive for a segment wider than a simple discount price, and their experience content would be richer. It could also be an advantage that this psychologically sensitive segment would not feel itself second-rate.