The travel constraints faced by retired travelers in the 21st. In Journal of Consumer Marketing 38 (1)
This purpose of this paper is to identify the travel constraints faced by retired travelers and the influence that becoming old in the 21st century exerts on the erection of travel barriers. Interviews with retired respondents led to the identification of 10 categories of travel constraints. The results confirm the specific influence of advancement in age and the need to reinterpret known constraints in the context of ageing today.