A definition of Soft and Hard skills, their importance in tourism and the travel industry; how to have good verbal and non-verbal communication and listening skills.

This research investigates seniors' affect and travel motivation as well as the interrelationships between these two constructs while addressing the effects of affect and motivation on travel intentions of seniors aged 65 or greater.

This paper presents a model integrating consumer values, product benefits, and various costs of consumption.

This study offers some recommendations as to marketing techniques and means of extracting profit as a competitive strategy for traditional travel agents.

Nostalgia's several motivational implications explored in this research in senior tourists.

The objectives of the study are to assess the relationship and significant influence of affordability and accessibility on tourist delight. The findings suggest that the tourist delight can be increased in the mountain tourism through the travel attributes (affordability and accessibility) have significant impact on the tourist delight.

Study (1) presents empirical evidence for the contribution of vacations to QOL, (2) determines the extent of this contribution, and (3) investigates variation in the extent to which vacations contribute to the QOL of different people. Results indicate that vacations contribute to the QOL of the majority of people, are as important a QOL domain as Leisure and People, and that QOL means different things to different people at different points in their life, representing an individual and dynamic concept.

Data from a large Italian population survey, provides empirical evidence on the probability of undertaking tourism in older age and the role of personal charachteristics as triggers/ barriers to tourism. Results = strong socioeconomic gradient in tourism, with worse-off individuals less likely to undertake the activity. Disability represents a barrier to tourism, although lower for individuals living in a couple. Finally, sociability and engagement in reading act as triggers to tourism.

Self image influences consumer behavior and choices and has implications for product and marketing strate-gies, also in tourism.

The only fact that makes it possible for the management to control the employees is to ensure that they act in line with the organizational values and beliefs adopted. Therefore, good planning and management of the human element in service organizations is only possible with an appropriate organizational culture.