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ISTO

The International Social Tourism Organisation (ISTO) is an international non-profit organisation. Bringing together stakeholders from the social, sustainable and solidarity tourism sectors from all over the world, ISTO promotes accessible and responsible tourism.

VisitKarelia

VisitKarelia is an organization in North Karelia, Lakeland Finland offering tailored tips and getting you in contact with local tourism operators to create unforgettable experiences together.

Ecumen

A community for older adults, providing housing choices, compassionate health care and innovative services to support connected, fulfilled lives.

Marketing the Leisure experience to Baby Boomers and Older tourists.' J. of Hospitality Marketing & Management. Feb. No.18.

Μarketing campaigns need to be tailored to emphasize the leisure experience and to include actual statements from older people based on their perceived feelings about the tourism experience. In seeking to bring greater attention to this issue, this article seeks to first detail the changing leisure interests of today's older tourists before concluding with a discussion of key marketing considerations for this growing cohort group.