Determinants of travel mode choice of senior travelers to the United States.
Travel behavior patterns of international senior travelers to the United States. The findings of this study should aid the package tour marketers and wholesalers in the U.S. as well as in the three originating countries in better targeting and serving the needs of senior travelers from the UK, Germany, and Japan.
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Bai, B.X., Jang, S., Cai, L.A., & O’Leary, J.T. (2001). Determinants of travel mode choice of senior travelers to the United States. Journal of Hospitality & Leisure Μαρκετινγκ, 8 (3-4), 147-168.
- Έκδοση:
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- Εσωτερικός Κωδικός:
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