Designing and evaluating tourism experiences in senior mobility.

Main goal of the research is to present a three-stage model of designing and evaluating tourism experiences in senior mobility, named as the OEC Model. The results of stage one and three of the model considered as a more integrated approach on designing and evaluating senior tourism experiences are presented. The findings highlight the importance of a pre-stage in what concerns organizing the tourism experience (supply perspective); and a post-stage assessing senior´s perceptions after the experience (demand perspective).