Age and cohort effects: The American senior tourism market.

This study analyzes the psychological characteristics and travel behavior of American senior leisure tourists. This study further suggests that although marketing programs geared toward the senior market need to be updated, they do not need to be radically changed over time. Marketers should also expect the average age of the senior travel market to rise, since traditionally defined “young seniors” of 55 to about 60 years should no longer be considered seniors, and they might not be interested in senior programs.