This paper discusses the concept of tourist destination image, and in particular the relationship between the perceived and projected image of Spain in the British market. The paper concludes by recommending a consumer-focused orientation in marketing strategies.

This book addresses many of the key themes that are seen as challenges to achieve sustainability and to mitigate climate change impacts in the near future, in the tourism sector. In particular it focuses on the economic drivers for growth in tourism as they relate to sustainable development, low-carbon travel and climate change impacts. A major feature is the integration of climate change and sustainability challenges, rather than treating them separately or with sustainability as an add-on.

This paper examines the causes and implications of seasonality in tourism. The implications of this seasonality are both positive and negative. To many investors in the sector, there is much loss of potential and underutilization of facilities during low seasons while the peak seasons are characterized by too much pressure on resources due to congestions. This calls for actions that aim at creating a balance for the industry.

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This article discusses the potential application of benefit segmentation technique for segmenting and targeting older consumers in the UK. Literature indicates that marketers' existing understanding of older consumers revolves around their personal characteristics, in terms of socioeconomic, demographical and psychographical data. Marketers tend to use personal characteristics as independent variables for segmenting older consumers.

Main goal to present a 3-stage model of designing and evaluating tourism experiences in senior mobility, ( the OEC Model.) Findings highlight the importance of a pre-stage in what concerns organizing the tourism experience (supply perspective); and a post-stage assessing senior´s perceptions after the experience (demand perspective).

Important reason for going on holiday- enjoying rest and silence. Safety, nature, historical sites, quality of services, and easy transportation connections are the top five attraction factors for seniors when choosing a destination.

This paper focuses on an understanding of the senior tourism market through an exploration the global-local dimension of international strategies that firms and destinations could implement in order to fit this high growing demand segment. A first model is proposed as a useful tool to summarize previous research and to structure in a holistic way the diverse variables to consider a better understanding of the senior tourism market.

This article explores the characteristics and attractiveness of UK older consumers to marketers. It shows that the UK's ageing population is potentially a dominant segment of the consumer market of the future. However UK companies do not have specific programmes to attract and keep older consumers.

The study analysed the seasonality of foreign tourists’ space consumption in Estonia using mobile positioning dataset with anonymous roaming data.