The purpose of this study is to understand why companies should use influencer market-ing as a marketing tool and to know the process of creating an influencer marketing campaign on Instagram.
This book offers a dynamic and holistic analysis of contemporary lifestyle migrations, exploring the expectations and aspirations which inform and drive migration alongside the realities of life within the destination.
A website on social media demographics and strategy suggestions.
Travel motivation of the elderly through investigation and analysis, and to identify the main factors affecting the travel motivation. With the theory of push and pull, using the factor analysis. this research has concluded that age, educational level, living with family, occupation, income are all significantly affecting travel motivations of the elderly, while gender has no significant impact on travel push-pull motivation of the elderly.
This study provides important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images. A major finding of the study was that a destination image is formed by both stimulus factors and tourists' characteristics. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.
This study attempts to delineate destination image variations of the USA, based on sociodemographic and trip characteristics of West German travellers. Using factor analysis and analysis of variance (ANOVA) procedure, this study determines six image factors and finds that the image of the US is significantly influenced by some demographic and trip characteristics of West German travellers. Suggestions are made for marketing implications and future research.
Travel behavior patterns of international senior travelers to the United States. The findings of this study should aid the package tour marketers and wholesalers in the U.S. as well as in the three originating countries in better targeting and serving the needs of senior travelers from the UK, Germany, and Japan.
The concept of digital marketing and internet marketing in detail, which would help in understating the difference between digital marketing and internet marketing. The article concludes by stating that internet marketing is only a subset of digital marketing and the scope of digital marketing is far beyond internet marketing. Certain examples are [resented of different channels under digital marketing, and also elaborates about some of the channels under internet marketing.
Monthly rental website
The Global Retirement Index (GRI) is a multi-dimensional index developed by Natixis Investment Managers and CoreData Research to examine the factors that drive retirement security and to provide a comparison tool for best practices in retirement policy. The index incorporates 18 performance indicators, grouped into four thematic sub-indices, which have been calculated on the basis of reliable data from a range of international organizations and academic sources.