A stydy on seniors’ travel motivation in Hangzhou based on ‘Push and Pull” theory.

Travel motivation of the elderly through investigation and analysis, and to identify the main factors affecting the travel motivation. With the theory of push and pull, using the factor analysis. this research has concluded that age, educational level, living with family, occupation, income are all significantly affecting travel motivations of the elderly, while gender has no significant impact on travel push-pull motivation of the elderly.