Making gastronomic marketing attractive to seniors.

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyses prior studies in the context of Internet applications to tourism.

The purpose of this study is to understand why companies should use influencer market-ing as a marketing tool and to know the process of creating an influencer marketing campaign on Instagram.

A website on social media demographics and strategy suggestions.

Travel motivation of the elderly through investigation and analysis, and to identify the main factors affecting the travel motivation. With the theory of push and pull, using the factor analysis. this research has concluded that age, educational level, living with family, occupation, income are all significantly affecting travel motivations of the elderly, while gender has no significant impact on travel push-pull motivation of the elderly.

This study provides important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images. A major finding of the study was that a destination image is formed by both stimulus factors and tourists' characteristics. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.

This study attempts to delineate destination image variations of the USA, based on sociodemographic and trip characteristics of West German travellers. Using factor analysis and analysis of variance (ANOVA) procedure, this study determines six image factors and finds that the image of the US is significantly influenced by some demographic and trip characteristics of West German travellers. Suggestions are made for marketing implications and future research.

The concept of digital marketing and internet marketing in detail, which would help in understating the difference between digital marketing and internet marketing. The article concludes by stating that internet marketing is only a subset of digital marketing and the scope of digital marketing is far beyond internet marketing. Certain examples are [resented of different channels under digital marketing, and also elaborates about some of the channels under internet marketing.

This article discusses the potential application of benefit segmentation technique for segmenting and targeting older consumers in the UK. Literature indicates that marketers' existing understanding of older consumers revolves around their personal characteristics, in terms of socioeconomic, demographical and psychographical data. Marketers tend to use personal characteristics as independent variables for segmenting older consumers.

Important reason for going on holiday- enjoying rest and silence. Safety, nature, historical sites, quality of services, and easy transportation connections are the top five attraction factors for seniors when choosing a destination.