Common denominators articulating a global tourism market and the variables that encourage major differences to emerge. Findings show coexistance of dimensions, both global and local strategies, and transnational approaches.

Despite developments in the field of gender and tourism studies over the past ten years, there are noticeable gaps in the knowledge base. While the voices of women as tourists have begun to be heard, the voices of older women tourists have remained silent. Tourism studies have followed social trends in marginalizing this age group. This paper reports a study which was conducted on older women and their holiday experiences over the life course. Tourist experiences offer opportunities for what has been termed, the Ulyssean adult.

In-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices.

Journal in the marketing discipline with suggestions for improvements In five specific areas are discussed: competitive landscape, evolution in the theory and practice of marketing, stakeholder management, managing manuscripts, and Improving Credibility.

The paper presents a series of recommendations regarding the addressed matter and offers a comprehensive point of view upon relevant aspects that should be dealt with in order to support more efficiently the Romanian balneo-tourism evolution.

The present research emphasised differences in senior travel preferences and a possible segmentation of silver tourists in Romania (e.g. based on their income, education level), highly suggesting that the elderly’s needs have to be addressed by tailor-made products.

This study sought to contribute to the existing knowledge of consumer psychology regarding senior tourism in cultural destinations by improving the existing understanding of seniors’ motivations and related psychological processes. The data collected facilitated the identification of four senior tourist clusters based on sociodemographic and psychographic differences. Various theoretical and managerial implications are presented.

Provides steps for the development of a strategy for the development of senior tourism in Greece.

The webpage focuses on new marketing for people over 55 years old, to combat ageism and stereotypes.

The segment of adults over 55 years of age will increase the overall volume of tourism the most; these adults are characterised by extensive experience in tourism, making them more demanding consumers and allowing demand to shift away from peak seasons because this is a segment of the population that is often retired.