New opportunities for the tourism market: Senior tourism and accesible tourism.

The segment of adults over 55 years of age will increase the overall volume of tourism the most; these adults are characterised by extensive experience in tourism, making them more demanding consumers and allowing demand to shift away from peak seasons because this is a segment of the population that is often retired. The elderly and tourists concerned with accessibility create a market of significant size both from demographic and economic perspectives and those active policies should be implemented to provide tourist attractions that can be enjoyed by all travellers, on the basis of both quality and social responsibility. Accessibility is established as the key link, as older people and people with temporarily or permanently restricted capacities are the direct beneficiaries of accessibility. Indeed, accessibility is considered to be a parameter of quality and usability for tourist attractions and is, therefore, a key determinant of user satisfaction and loyalty.