The article is based on an exploratory qualitative study, which shows that even if senior citizens sometimes have delicate health, they also know how to manage this so as to obtain optimal benefits from their travels.
This study investigates the relationship between information technology (IT) and firms’ competitive advantage.
Provides steps for the development of a strategy for the development of senior tourism in Greece.
The webpage focuses on new marketing for people over 55 years old, to combat ageism and stereotypes.
The study is concerned with identifying those motives of pleasure vacationers which influence the selection of a destination.
The elderly population presents a market of particular relevance to a large number of industries for its high purchasing power, comparatively higher than younger groups. Specifically, the tourism sector is emerging as one of the biggest beneficiaries of the aging process as a result of changes in the lifestyle of the population currently, more leisure-oriented than previous generations. However, the tourist companies are facing difficulties in understanding these consumers, whose behavior is different as mentioned, from that of older people in the past.
Religious tourism is that form that is exclusively or strongly motivated for religious reasons. One of the oldest types of tourism and a worldwide phenomenon of religious history, it can be differentiated into various forms. The short-term religious tourism is distinguished by excursions to nearby pilgrimage centers or religious conferences. The long-term describes visits of several days or weeks to national and international pilgrimage sites or conferences.
Religious sites as tourist attractions in Europe. The article describes the European system of religious tourism by examining mainly the satisfaction of visitors, whether devout pilgrims or secular tourists, at three types of attractions.
The influence of gastronomy on tourism has provided new and exciting opportunities for major stakeholders in the tourism and travel industry, which had previously emphasized homogeneity and stereotyped travel behavior for older travelers. This chapter explores the growth of this niche market and discuss how this new market segment can attract senior tourists.
The segment of adults over 55 years of age will increase the overall volume of tourism the most; these adults are characterised by extensive experience in tourism, making them more demanding consumers and allowing demand to shift away from peak seasons because this is a segment of the population that is often retired.