This book offers a dynamic and holistic analysis of contemporary lifestyle migrations, exploring the expectations and aspirations which inform and drive migration alongside the realities of life within the destination.

Travel motivation of the elderly through investigation and analysis, and to identify the main factors affecting the travel motivation. With the theory of push and pull, using the factor analysis. this research has concluded that age, educational level, living with family, occupation, income are all significantly affecting travel motivations of the elderly, while gender has no significant impact on travel push-pull motivation of the elderly.

This study provides important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images. A major finding of the study was that a destination image is formed by both stimulus factors and tourists' characteristics. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.

This study attempts to delineate destination image variations of the USA, based on sociodemographic and trip characteristics of West German travellers. Using factor analysis and analysis of variance (ANOVA) procedure, this study determines six image factors and finds that the image of the US is significantly influenced by some demographic and trip characteristics of West German travellers. Suggestions are made for marketing implications and future research.

Travel behavior patterns of international senior travelers to the United States. The findings of this study should aid the package tour marketers and wholesalers in the U.S. as well as in the three originating countries in better targeting and serving the needs of senior travelers from the UK, Germany, and Japan.

The concept of digital marketing and internet marketing in detail, which would help in understating the difference between digital marketing and internet marketing. The article concludes by stating that internet marketing is only a subset of digital marketing and the scope of digital marketing is far beyond internet marketing. Certain examples are [resented of different channels under digital marketing, and also elaborates about some of the channels under internet marketing.

This paper discusses the concept of tourist destination image, and in particular the relationship between the perceived and projected image of Spain in the British market. The paper concludes by recommending a consumer-focused orientation in marketing strategies.

This book addresses many of the key themes that are seen as challenges to achieve sustainability and to mitigate climate change impacts in the near future, in the tourism sector. In particular it focuses on the economic drivers for growth in tourism as they relate to sustainable development, low-carbon travel and climate change impacts. A major feature is the integration of climate change and sustainability challenges, rather than treating them separately or with sustainability as an add-on.

This paper examines the causes and implications of seasonality in tourism. The implications of this seasonality are both positive and negative. To many investors in the sector, there is much loss of potential and underutilization of facilities during low seasons while the peak seasons are characterized by too much pressure on resources due to congestions. This calls for actions that aim at creating a balance for the industry.

Ο σκοπός αυτής της μελέτης είναι να εξετάσει την προσβασιμότητα των ατόμων με αναπηρία σε ξενοδοχειακές μονάδες.